Not every user would understand how to do basic SEO strategies so outsourcing it could be the best option
There is no doubt that nowadays, search engines and online directories have become the popularity points of every business. As such, professionals used to assist the business with their effective reach to a larger section of clients. However, not every user would understand how to do basic SEO strategies so outsourcing it could be the best option. At the same time, there is no denying that hiring a dedicated team of SEO specialists to direct the strategies would improve the click-through and conversion rate of your site.
In fact, I have heard many entrepreneurs struggle with what to do when search engines and online directories deny their sites from appearing in the database. Yes, this sounds a familiar issue.
The key to securing more visits and leads for your business comes by using effective SEO strategies and yet most startups do not understand this essential step. There are several reasons for this.
Despite going the whole hog with SEO strategies, it can always be criticized for poor search engine relevancy.
Revealing the most commonly repeated ones, one of the common criticisms is, “Trying too hard.” This is because even small changes that startups try, can land in the top results for those popular search engines that have much higher traffic and page rankings than any other search engine. According to a recent study, the average website gets 13,131,520 visits per day, up 20 percent from two years ago. However, by comparing the number of visitors of some major search engines such as Google, Wikipedia, Facebook, and countless more, one can easily conclude that the number of unique visitors is not enough to prove the importance of SEO.
It is not to say that the search engine results should be a certain set of pages, but the ones that are relevant to your audience should come up first. Even if their title and description are inaccurate, or if the entire content is useless (see the other side of this issue), the SMEs need to think that when the future of their business depends on keeping their website from being forgotten by the search engines, then it is impossible to have a small team of social media managers devote every day to form their site as the flagship entity.
The second major criticism is when companies panic and go overboard to achieve certain desired SEO goal, creating hundreds of pages, pages of articles, re-posting pages, optimizing the content across the board and so on. However, starting from the ground up, one should learn to just add a few basic keywords to make a great search engine linking title. At the same time, it is not possible to do a better search engine linking and optimization, than spending only as much money as it would cost to do a full-fledged SEO strategy.
Another flaw in the SME’s process is hiring a large agency to conduct SEO for their business. Since they do not have time to dig deep into the social media and search engine scoring datasets, they handpick an agency that could recommend the right keywords to manage their search engine rank. For instance, a brand would hire an SEO agency that would recommend the best keywords for SEO.
However, it is only after spending money and time to achieve optimal results that a website that is successfully doing SEO could start asking questions: Did we achieve results? What happened after? Was the optimization as effective as it should have been? How is the campaign maturing? Is there any improvement?
In conclusion, companies should be realistic when hiring SEO agencies. In order to have some benefits as well as avoid financial loss, one needs to look for ways to purchase a full time team for SEO.
However, the key advantage of hiring an in-house SEO team is a much more meaningful and more effective approach to getting out there.
